P4P Marketing Blog

Mover Metrics: Marketing Cost Per Booked Move

Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don't know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline their sales funnel, and we share some of what we have learned here.

4 Moving Industry Trends in 2017

Budgets shifting from PPC spending back towards paid leads

The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back to us to start or restart 3rd party lead campaigns. We are also seeing more lead providers offer pay-per-appointment or even pay-per-booking models for selling leads, removing some risk of bad leads, which movers are eager to take advantage of.

How To Get the Most Out of P4P This Off-Season

9 Ways to Grow Your Business with Virtual Survey

Have you heard about “video survey” or "virtual survey" in the moving industry but not sure where to start? About 18 months ago, P4P Marketing launched our Virtual In-Home Survey program. With the experience of performing over 10,000 surveys, we’ve learned a few things about how our clients are using this new technology to streamline or grow their moving business.

P4P CEO Jason Smith Passes, Succeeded by Co-founder Nick Paoliello

Lead Aggregation is Not For Everyone

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator's job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator's job is to employ the marketing techniques necessary to generate leads, many of which will eventually be sold to lead aggregators. Lead generators are also referred to as lead distributors or lead providers, however “aggregators” are another breed entirely.