The Scarcest Resource in the Moving Industry Isn’t Drivers
The scarcest resource in the moving industry isn’t drivers - it’s management capacity. Let’s face it: the moving industry has never been an easy industry to recruit young talent into. Experienced general managers and other sales and operations leaders are getting older at the same rate that drivers are, and are getting tougher and tougher to hire in our industry.
Mover Metrics: Marketing Cost Per Booked Move
Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don't know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline their sales funnel, and we share some of what we have learned here.
4 Moving Industry Trends in 2017
Budgets shifting from PPC spending back towards paid leads
The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back to us to start or restart 3rd party lead campaigns. We are also seeing more lead providers offer pay-per-appointment or even pay-per-booking models for selling leads, removing some risk of bad leads, which movers are eager to take advantage of.