Virtual Survey Q1 2018 Updates
As we continue to grow our virtual survey operation here at P4P, we are excited to let you know about several updates we have made to our product! These changes will make it easier than ever to integrate virtual survey into your business.
4 Moving Industry Trends in 2017
Budgets shifting from PPC spending back towards paid leads
The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back to us to start or restart 3rd party lead campaigns. We are also seeing more lead providers offer pay-per-appointment or even pay-per-booking models for selling leads, removing some risk of bad leads, which movers are eager to take advantage of.
